Founded in New York City’s Diamond District by Nicholas DelNegro and Anthony Castelle, IcedUpNewYork was built through a shared passion for luxury watches, fine jewelry, exclusivity, and modern luxury culture.

At just 18 years old, the founders began building the foundation of what would later become IcedUpNewYork while pursuing their education at the Gemological Institute of America, where both graduated with diamond certifications and developed their knowledge and experience within the luxury jewelry industry.

Through years of dedication, relationship-building, and hands-on industry experience, the brand evolved from a growing online presence into a recognized luxury jewelry and watch business operating from the heart of New York City’s Diamond District.

From a small booth in New York City’s Diamond District, the founders steadily grew both their in-person and online retail presence through consistency, client relationships, and attention to quality and service. As the brand expanded through Instagram and TikTok, IcedUpNewYork continued building a strong wholesale network connecting dealers, collectors, and luxury clients throughout the United States and internationally before expanding into a private showroom experience.

Every piece offered by IcedUpNewYork reflects a commitment to authenticity, quality, attention to detail, and elevated luxury. We believe luxury is not only defined by the product itself, but by the experience that comes with it.

At IcedUpNewYork, building genuine relationships with our clients is just as important as the products we offer. We take pride in creating a personalized and welcoming experience where every client feels valued, respected, and treated like family.

Whether sourcing a rare luxury watch, creating a custom diamond piece, or helping clients build their collections, our goal remains the same: deliver a trusted luxury experience built on professionalism, transparency, and long-term relationships.